Granite Tile Counters - Blogging

When you have a blog that you are using to help bring traffic to your web site, it is critically important that you make regular posts. A minimum of two posts per week is what I recommend, but that is the minimum. If you want to have people returning to your web site to read your blog, you need to be providing new, informative blog posts. Plus Google loves new, fresh content.

The problem is that writing is hard work. It takes time and a lot of thought to write a good blog post. But if you take the time and put in the effort, it will be worth it.

So what's happening on the granite tile web site?

Orders are coming in and customers are writing back saying how happy they are with their new granite tile counters. The product is outstanding and people really like it. The shipping process is working... which was a big concern because granite tile easily breaks during shipping. Plus the web site has been updated to incorporate various shipping methods in the online granite tile calculator, with the result being that they can charge as little as $49.95 to ship the tile almost anywhere in the U.S. (This may only be good for a limited time, but it makes for incredible savings and a great value for the customer).

So they have everything needed for a great foundation: an outstanding product (with satisfied customers), great delivery, and outstanding value. What else is needed?

For people to know about this. No matter how good your product and the value you offer, if no one hears about it your business will go out of business. That's where regular blogging becomes part of the plan. Provide useful information, about your products or related to your products, making at least two posts per week, will help to bring people back to your web site and build you rankings in Google.

Related Previous Posts
Granite Tile Blog
Granite Tile Web Site
GraniteTile Counters for Kitchens and Bath

Granite Tile Blog

It's been a couple of weeks and it is time for the next step. Adding a blog to the web site. In this case we'll be using Blogger because of its simple user interface that makes it easy for a non-technical person to write posts.

Use this link to go to the Granite Tile Blog.

Posts to a blog actually started about two weeks ago. For a blog to be recognized as legitimate, it needs to have a minimum of at least five to eight posts. By getting a head start the blog is ready to go when it is added to the web site.

A custom template is used so that the Granite Tile Blog has the same look and navigation as the rest of the web site.

Content for the blog comes from questions about granite tile that people have already started to ask. An email response is sent to the person asking a question, and that response servers as the basis for a blog post. That saves time and it results in posts that are about granite related topics people want to know about.

Granite Tile Press Release

I don't know if you've noticed, but the ads at the top of this page are now about granite tile. Google has determined that this blog, although it is about marketing, is more about granite tile.

The next step was completed today. Press releases are powerful tools for building a new business on the internet. Today we came our with the first press release for the Easy Granite Tile web site. It announces that the new web site is now available, and for the first time in history do-it-yourself installation of granite tile counter tops is easy. (This is the link that will bring you to the press release.)

Press releases are also good content for the web site, so I've created a press release section and added the press release. So far there is only one granite tile press release so it is the index page in the press folder. When a second press release is added this page will become an index page to all press releases. I'll tell you more about why I things this way in a future post.

There is another reason why we want to have the Easy Granite Tile press release on the web site. I write several industrial blogs and it is frustrating to find a press release published by a press release service that has it copyrighted. I want to go to the originating web site and get a version of the press release I can copy and paste onto a blog. But they don't have it. Always make it EASY, very easy, for the press (and bloggers) to find versions of your press release they can copy and use. The best place to do that is by putting a copy of your press release on your web site.

That's why Easy Granite Tile has the press release on their web site. Actually there's even more to it than this, but that's for a future blog post. For now let's leave it at using the press release to get more publicity for this new source of granite tile that, for the first time, makes custom edged--with precision machine edging--granite tile available for the home handyman.

Granite Tile Web Site

The next step was to add a granite tile installation blog to the web site.

Blogs are nice because the provide lot's a fresh, relevant content that Google likes to index. Plus they are easy for experts to use, even though they are not experts in the internet or blogging.

In this case the blog is being written by the Granite Tile Guy and he is loaded with good tips for installing granite tile, as well as anything else related to granite tile. There is only one post as of today, but the goal is to add three granite tile relate posts each week... roughly one post every other day.

Blog posts do not need to be long. I think it is best to have posts that vary in length. I don't know if it makes a difference, but I think Google assumes humans are not consistent and precise. So things with a bit of variability to them look more like they are human created. But I could be way out in left field on this.

By the way, have you noticed what I'm doing in this post? This post is about blogs, but I'm working in the phrases "granite tile" and "granite tile installation." These are the two key phrases that we plan to build traffic going to the Easy Granite Tile web site.

One other thing to notice. I don't use exactly the same tags on all these these granite related posts. For this post I've added a new tag called Granite Installation. Again, variety is important.

Granite Tile Glossary

We added a couple of new pages to the Easy Granite Tile web site. When you are looking to add keywords, there is nothing better than a glossary. It is almost all keywords! So that was the next step. Here it is:

Granite Tile Glossary

I made the glossary in two pages. Although two pages is slightly inconvenient for the reader, and I generally go for the best experience for the visitor, but this web site has a desperate need for additional pages. The glossary is long enough to realistically divide it into two pages... so we did it. Possibly in the future, when the site is larger, we'll combine the two pages.

If you need to learn about granite tile installation, the first step is to understand the language. The Easy Granite Tile glossary is the place to get started.

Granite Tile Counters For Kitchens And Baths

Here is a new business that has some very unique to sell. The provide granite tile for do-it-yourself installation. What's so unique about that?

Until now it was not possible for a do-it-yourself installation of granite tile counters. The problem is the edges. Granite tile does not come with finished edges. That's because each installation is custom and that requires custom edging. There have been ways to self-edge granite tile, but getting good quality was difficult... let alone getting the outstanding quality that results in a beautiful, luxurious kitchen.

The new business is called Easy Granite Tile. They have developed a online calculator for ordering custom tile for kitchens and bathrooms. You select your counter layout. Enter the dimensions of your counter, and the online calculator will show you how much tile you'll need, the amount and type of edging, and give you a price. You can then place your order and your granite tile will be delivered by Federal Express Freight.

There is a lot of work to do on this web site so that people will see the value and quality they are getting. But I've seen the product myself, and it is outstanding. Plus what I really like is that the owners of the company have put quality and honesty at the top of their must-do list.

Another thing I like about this new service is that a home handyman can install a granite tile counter and, not only will they enhance the beauty of their home, they'll be able to point to beautiful kitchen counters and say, "I did that."