Tuesday, November 10, 2009

Facebook, Twitter, and YouTube, Oh My!

Social media has made it big in the news, and the news is that you can use social media like Facebook and Twitter to built you business and bring in sales. Several time a week I have people asking me to make a Facebook post and bring the business pouring it.

It doesn't quite work like that and I'm finding few people are willing to put in the time required to make it work.

Facebook and Twitter are not marketing silver bullets. They don't magically bring in more business. But, when used with an understanding of how they work, they can make a big difference.

To be effective you must participate. With Facebook you must build your network of friends. With Twitter it is a network of followers. These are people who are listening to what you say. Of course, if you are not saying anything, then no one is going to bother to listen. So building your network requires participating with others, and saying interesting things in your posts... and here's the most important thing: you must say something. Opening a Facebook account and then sitting back waiting for something to happen does not work.

That's what I see people doing. Make two or three posts on Facebook, or in a bog, and expect something to happen. It's not going to happen. That's right. Success takes work, even when you are building your success with the latest tools on the internet. There still is no free ride.

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16 Comments:

At Thursday, November 12, 2009 1:03:00 AM , Anonymous Brenda Weiss said...

Hi,
Actually that is a good point. I ll share my views with many people and gain some information or ideas to do internet marketing.Thanks for your ideas.

 
At Sunday, December 13, 2009 10:34:00 PM , Anonymous ankur said...

Internet Marketing-How To Suceed In The Business

It is true that there are many internet marketers who generally succeed in their activities. They got rich because they do what it takes to become an internet marketer. They know for certain that internet marketing is a game and their success is owed to their knowing the rules of the game.The main medium utilized for internet marketing is the internet of course. Long before the age of the internet, people found it hard to search for information and find answers to their questions and solutions to their problems. But these days the power of the internet could be felt all over the world.
For you to be a successful internet marketer, you have to know that the transition period for the internet world takes only about a minute or two. There are new updates every now and then. You have no other choice but to keep up with the changes. The market will not change with you but rather you should be the one to adjust to it.

 
At Thursday, January 07, 2010 2:20:00 AM , Anonymous Internet Marketing said...

Which social media platforms do they frequent? Second, consider what you're trying to accomplish with that population. Do you want to drive people to donate? To attend an event? To share best practices? Third, consider the resources required to maintain an online presence. Do you have the capacity to keep the content current? Who will respond to 'tweets' and blog posts?

Over the past two weeks, I have received invitations every day to connect with clients, causes, and events on various social media platforms. Though I would like to take this as a sign of my popularity, it's more likely to be a sign that nonprofits are realizing how to harness the power of these communities.

 
At Thursday, January 07, 2010 2:26:00 AM , Anonymous Internet Marketing said...

It's telling that Cardinal Brady grouped Twitter with texting and e-mail. The former, of course, is a paid service and a massive profit center for cellular carriers around the world, and the latter you also pay for, albeit indirectly, as a service bundled with your monthly internet access or by allowing yourself to be subjected to advertising. (As a Gmail user, I decided to see what would come up when I e-mailed myself the Lord's Prayer. The ads Google served included ones for BeliefNet and Don Helin's paperback pulp thriller "Thy Kingdom Come." Ka-ching!) But when it comes to Twitter, we not only don't pay, but we all take it for granted that somebody's going to keep footing the bill for the rapidly expanding server farms ne

 
At Monday, February 08, 2010 2:19:00 AM , Anonymous seo package said...

social media plays a big role in the internet trends today..lots of subscriber and user, that dont decrease instead its getting more and more.

 
At Sunday, April 04, 2010 10:39:00 PM , Anonymous robin said...

Youtube mainly used as a video marketing through which you can present new announcement regarding your business. twitter also used as one line statement. but i prefer mostly linkdin and facebook for marketing my business.

 
At Saturday, May 29, 2010 6:09:00 AM , Blogger Adit Creation said...

Nice blog it is maintained good and also have good post about Search Engine Optimization and Internet Marketing.

 
At Friday, June 25, 2010 12:17:00 AM , Anonymous Phoenix SEO said...

Social media have become the new tool for effective business marketing and sales. Social
Yes, This is an another good way to get traffic and gain publicity, internet marketing can be so effective for this purpose.

 
At Monday, July 12, 2010 9:28:00 PM , Anonymous Chris said...

Good info thanks.
It is a real pity that so often people end up inadvertently spamming sites simply because they have been told that that these social sites are a big link farm.

 
At Wednesday, July 14, 2010 5:33:00 AM , Blogger Alice Thomas said...

This comment has been removed by the author.

 
At Monday, August 09, 2010 1:54:00 AM , Anonymous utah search engine marketing said...

The secret is to get your company out in front of the rest by working with the search engines, not by trying cheap Search is the only type of marketing where customers come looking for you! So we put you where they are looking. When search engines & people see your legitimate business, they love you, and you win!

 
At Monday, August 23, 2010 9:03:00 PM , Blogger Hazel said...

Hi Steve,

You have a good point, but indeed, we can't deny that Social Media like Facebook and Twitter benefits several small businesses or even the newly build businesses to make reputation.

Many successful businesses start from the basic SEO techniques and soon learn advanced to a more complex SEO services. Nevertheless, the vital part for introducing a website is by good presentation. For you to be able to have a good plan on web designing, you must choose a reputable (Toronto) web design company to come up with the web designing plan.

 
At Monday, September 06, 2010 6:04:00 PM , Anonymous Outsourcing Philippines said...

These three are in demand. They help people either for personal or business. That's the power of high technology.

 
At Friday, September 24, 2010 4:20:00 AM , Anonymous Toronto Marketing Company said...

Nice! Thats right social media site help into promoting the site and social media sites also popular and its a way of meet to each-other on this type site.

toronto internet marketing

 
At Friday, September 24, 2010 11:24:00 AM , Anonymous Internet Marketing said...

Conducting internet marketing through social media is no more a one shot cure than email marketing. But if you offer the consumer something interesting, amusing or unique through one of the social media platforms it can become a great tool.

 
At Saturday, November 05, 2011 12:25:00 AM , Anonymous Affordable Logo Design said...

This is one of the most incredible blogs I have read in a very long time. Your blog is great for anyone who wants to understand this subject more. Great stuff.

 

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