Thursday, September 10, 2009

Using YouTube For Marketing

You've come up with a better product, lower price, or improved service... but how do you tell the world? If only people could find out about your product, they'd be pounding on your door to buy it. That's the purpose of marking. It doesn't matter how good your product is, if no one knows about it, your sales will be zero.

YouTube is one way to let potential customers know about your products. BUT, you need to do it in a creative and interesting way. Otherwise your video will be lost among the ten's of thousands of other videos. We've all heard about the "Will It Blend" videos. They are simple videos that have attracted a lot of attention. Simple ideas are best because they clearly communicate your point. However, coming up with those simple ideas can seem like an impossible task.

What is the basic principle behind making an attention grabbing video?

Here is a new video for a product that can be tough to market, vinyl industrial labeling tape. The point of the video is cutting costs... an important point to make in these tough economic times (or at any time).

The video is about the Brady GlobalMark printer. It takes the unusual approach of making the point that cutting your printer in half is not the way to cut your labeling costs. Does that catch your interest?

The way to make your video interesting is to do the unexpected. The petite young lady in this video seems like the last person you'd expect to keep a shiny double-headed ax at her desk, ready to slice an industrial printer in half.

Do the unexpected and you'll be on your way to having a YouTube video that attracts attention.

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