Is OOPS A Good Product Name?

This is a tough one. The acronym for Open Office Productivity Suite is OOPS. Would you want your product called OOPS?

What do you do when you need to deal with negative, unintended consequences? One approach is to embrace it and make it a part of your marketing. Here's a thought for what can be done with the Open Office Productivity Suite.

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Are you using the big name office suite? Oops!

Are you having a problem with your word processing software doing things you don't want it to do? Oops!

Are you spending a lot of money providing an office suite for your employees? Oops!

That's right! OOPS is the answer. The Open Office Productivity Suite (OOPS) is the office suite solution you are looking for. You don't need to pay the heavy cost of the big name office suite and you'll have software you control instead of software that thinks it knows more than you do. Visit www.OpenOffice.org and get your free copy of the Open Office Productivity Suite today. OOPS will finally put a smile on your face.

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A Good Product Name... OOPS

One of my favorite programs is Open Office... although I was just at their web site and I read that we are not supposed to call it that. It is now to be known as the Open Office Productivity Suite which is made by OpenOffice.org.

That's a good name. It describes what the software is and does. But finding the perfect name... the name without blemishes, is the goal of marketing. And OpenOffice.org may have missed that mark. As much as I love the Open Office Productivity Suite, and recommend it to everyone, I still have to point out that the acronym for this name is... OOPS.

When it was known as just Open Office it was just OO. But now it is OOPS. Is that an oops?

Product naming is one of the most difficult aspects of marketing. Getting the right name never is never easy, and you can get blindsided by the unexpected... such as an acronym or the meaning of the name in another language.

So, is there a way to make lemonade from this lemon?

Of course there is. Changing the name at this point may not be an option. So the first step is to embrace what appears to be a negative and turn it into a positive. I'll talk about that in my next post.