Guaranteed Top Spot in Google

Here's a web site that uses an interesting approach. The web site is: http://www.cablingproducts.com/ . Scroll down toward the bottom of the page where you'll find three links for free guides. But instead of going to a page that offers the free guides, these links go to Google searches. The web page boasts that you'll find links to the free guides offered by this company at the top of the Google rankings... and you do. Isn't that taking a risk that their pages, at some time in the future, might not rank in the #1 position. How do they get Google to always show their pages as #1 in the search results?

It's not that hard.

There is a search phrase built into the link that is specific to a unique phrase found on the web page they want to be in the #1 position. If you check the total number of pages found for these searches, it's a very smal number... 20 or 30 pages. There's no competition for the search phrase and it's so specific that the pages they want are just about guaranteed to top the rsearch results.

There is a risk in doing this. A competitor could put the target search phrase in one of their web pages and possibly take the top spot away.