Stealing Your Competitor's Links

Yahoo offers an interesting free service called Yahoo Site Explorer. Enter a domain and Site Explorer will list all the pages from that domain that are included in the Yahoo index. You can see whether Yahoo has indexed your complete site, and if not, there is a handy link for submitting missing pages.

But that’s not where you’ll get the greatest value from Yahoo Site Explorer.

Yahoo Site Explorer can also show all the pages linking to any web page you specify. For example, you can find everyone who is linking to your home page. A filter allows you to eliminate the links coming from your own web site, so you’ll see just the inbound links (ILBs).

But that’s not where you’ll get the greatest value from Yahoo Site Explorer.

You can enter your competitor’s domain, or even specific pages, into Site Explorer, filter it to show ILBs and get a list of web sites that are good prospects for you to exchange links with. Web sites that have linked to your competitors should also be interested in linking to your site. And if you’ve done a good job of building a web site with lots of unique, useful content, you might even be able to get links that go to pages other than your home page or link exchange page. These deep links are of greater value because they increase your web site’s recognition as an authority.

So get going and start using Yahoo Site Explorer to mine your competitor’s links.