Friday, December 30, 2005

Beginner's Guide To Search Engine Optimization (SEO)

Business owners are starting to notice their company's web site is not in the top ten search results on Google. They are finally starting to recognize the value good search engine rankings provide, and they are wondering why their web sites are not showing up in Google's search results. However, it seems many are looking for free advice on how to get their web site into the top ten.

This article will show you where to get free advice on how to get your web site to the top of the search results.

However, in trying to achieve top search rankings, you should be aware of several hurdles you'll need to overcome. For example:

1) There are only 10 top ten spots, and in many cases hundreds, if not thousands of businesses are trying to occupy those top ten spots. There is no magic formula that will put you ahead of your competition. Getting there, or even coming close, involves creating a viable search engine strategy, and a lot of time and hard work to implement that strategy.

2) Most web sites are poorly designed for achieving a high position in search results. While the web site might look good, have wonderful graphics (maybe even some eye-catching Flash animations), and be driven by powerful database software--it does not have what it takes to attract top search rankings. The point is, someone who is an outstanding web designer, does not necessarily know how to make a web site that will rank well in search results.

So what do you do? I recommend reading The Beginner's Guide To Search Engine Optimization. It is free and available online. It discusses topics such as how to do keyword research, the critical components of search engine optimization, and how to build a web site that will attract traffic.


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