Monday, April 25, 2005

Yahoo Travel Submit

Yahoo has announced their new Travel Submit service. This is a pay per click (PPC) travel advertising services that Yahoo says will provide you: "Detailed listings of your travel offers and deals featured in highly relevant areas across Yahoo! Travel, giving you access to a vast audience of motivated travelers and targeted leads."

"Your offers will be displayed in Yahoo!'s popular travel research and planning areas, including:
  • Yahoo! Travel Deals, a new marketplace featured prominently on Yahoo! Travel
  • Yahoo! Travel Guides, destination and category-specific pages highlighting travel information, resources, ratings, and reviews for over 20,000 destinations and more than 100,000 hotel properties."

The cost per click is set by Yahoo and ranges from 20 cents/click for destinations to 57 cents/click for cruises, vacation packages and vacation rentals. However, it pays to sign up early because clicks are free through June 15, 2005.

The order in which the ads will be sure is based on "matching the consumer's search criteria with the location, category, listing date, availability, and any other offer features you specify in your feed."


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