Keyword Density

Chasing after on optimal keyword density (KD), as some search engine optimizers do, never made sense. Forcing keywords into the text of a web page results in text that does not effectively deliver the message to the reader. What's the point of getting people to your web page, if that page does not support the objectives of your web site?

A recent article by Dr. E. Garcia shows that search engines do not use keyword density as part of their ranking calculations.

The Keyword Density of Non-Sense

While it is important to include relevant keywords in your text, trying to obtain on optimal keyword density accomplishes nothing. Instead concentrate on writing compelling text, that delivers your message in a concise and clear manner.