How Would You Market MOST The Movie?

This has been a tough question. Start with an outstanding film no one knows about. Mix in a film producer that knows little about internt marketing. They need to sell copies of the DVD, but...

The film is called "Most the Movie". It is a 33 minute short film that tells about a bridgetender whose son falls into the gears that lower the bridge. The train is coming! What should the bridgetender do? He can only do one thing. Either save his son or save the train.

The site I've linked above is a non-profit that offers the film at a reduced price. They are the ones who would like to make the film more widely known. They even give away copies.

So here are a few suggestions:

• Improve your search ranking by making useful comments on blogs that are talking about evangelism. Not all blogs allow links, and services such as Blogger put a "nofollow" on comment links, but this a good way to generate some buzz. Also, some forum posts wouldn't hurt, although links in forums don't provide any search ranking boost.
  
  
• Increase the content you have about the film on your web site. Surely there is more you can say that will create additional keyword rich spider food.
  
  
• Look for champions who are willing to use their blog or web site to promote the film. This film is of such high quality, and is so good, it should be possible to find some people who would want to champion it.
  
  
• How about putting out a press release. In this case I'd guess the press release will rank much higher than the web site. That could pull in additional traffic and generate a few links.
  
  
• Be creative. MOST the Movie is an outstanding film. Get the publicity going and it may start generating buzz just based on its quality.